Creating Increased Revenue from MultiSend Web-based Message Application Service that Allows Customers to Create and Send:- Appointments , Marketing Campaigns Payment Reminders, Renewals , Up-sell and Cross-sell What Does MultiSend Do? Reduces cost of communicating with people, allows automation of contacting people and receiving responses from people. Increases Revenue, improves Loyalty and retention, provides Insight to improve service and efficiency. Case studdies Mobile Phone Retailer Background: Provides optional added-value insurance services which increase sales of phone insurance and reduces claims. Needed low-cost opt-in mechanism for over 50,000 customers per month Service: MultiSend automatically sends SMS to new customers inviting them to reply ‘YES’ to a message. If customer responds, update central database of customers, and reply with a confirmation. If no response, send more urgent SMS after 3 and 10 days. Outcome: Response rate of 42%, Increased revenue of 3%, reduction in fraudulent claims of 10%, ROI >9,000% 
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